Include information about what makes UU memorial services and funerals special. See the page http://www.uua.org/beliefs/what-we-do/celebrations/memorial-services-funerals. Include specific information about how someone arranges for a memorial service or funeral in your congregation and/or with your minister. You may wish to list a fee structure. You may emphasize that UU congregations and ministers honor the deceased with a highly personalized service based in their individual personality and beliefs.